Welcome to Shop July Co.

I’m Joli, the heart behind the brand. As an entrepreneur with a thriving crystal boutique in downtown Benicia, CA, I’ve always been passionate about creating spaces and experiences that bring joy and inspiration.

I’m also a proud wife of 10 years to my biggest supporter, Zach, and a dog and cat mom to our furry family members who mean the world to me. Raised in Northern California, I’ll soon be trading coasts to settle into a dreamy Florida beach town.

Shop July Co. was born out of a lifelong dream and officially launched in January 2025. This boutique is more than just an online clothing store – it’s a labor of love, created during my personal journey through infertility. My goal is to build a thriving business that allows me to work from home, or anywhere life takes me, while preparing for the ultimate dream: staying home to raise my future babies.

Every piece you find at Shop July Co. has been carefully chosen with love, intention, and a touch of coastal charm. By shopping with us, you’re not just supporting a small business – you’re helping me build a life centered around family, passion, and dreams.

Let’s create something beautiful together. Shop now and be part of the journey!